Under the Influence of Bryanboy

One of the original influencers, Bryanboy, also known as Bryan Yambao, entered the fashion world from his parents’ house in Manila in the Philippines, with his eponymous blog back in the late aughts. That got the attention of Marc Jacobs, who named a bag after him. From a pioneering fashion blogger to a Gen-Z influencer, Bryanboy recently reinvented himself as a bonafide TikTok star with 1.3 million fans and counting.