{"id":1892,"date":"2019-10-28T14:17:25","date_gmt":"2019-10-28T18:17:25","guid":{"rendered":"https:\/\/rebag.com\/thevault\/?p=1892"},"modified":"2021-04-02T13:14:01","modified_gmt":"2021-04-02T17:14:01","slug":"resale-vs-retail-power-brands","status":"publish","type":"post","link":"https:\/\/www.rebag.com\/thevault\/resale-vs-retail-power-brands\/","title":{"rendered":"Resale vs. Retail: The Power of Brands"},"content":{"rendered":"<ul class='custom-post-tags'><li><a href=\"https:\/\/rebag.com\/thevault\/tag\/clair-by-rebag\">Clair by Rebag<\/a><\/li><li><a href=\"https:\/\/rebag.com\/thevault\/tag\/luxury-resale\">Luxury Resale<\/a><\/li><\/ul><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||2px|||&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.1&#8243; background_color=&#8221;rgba(0,0,0,0.32)&#8221; background_image=&#8221;https:\/\/rebag.com\/thevault\/wp-content\/uploads\/2020\/07\/da366486-d197-4c43-a437-9a9b79aaf99c.jpeg&#8221; background_blend=&#8221;darken&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; height=&#8221;327px&#8221; custom_padding=&#8221;80px||80px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px|0px|80px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243;][et_pb_text content_tablet=&#8221;<\/p>\n<h6 style=%22text-align: center;%22>REPORT<\/h6>\n<h1 style=%22text-align: center;%22>RESALE VS. RETAIL:<br \/>THE POWER OF BRANDS<\/h1>\n<p style=%22text-align: center;%22>By Rebag Oct. 28, 2019<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h6 style=%22text-align: center;%22>REPORT<\/h6>\n<h1 style=%22text-align: center;%22>RESALE VS. RETAIL:<br \/>THE POWER OF BRANDS<\/h1>\n<p style=%22text-align: center;%22>By Rebag Oct. 28, 2019<\/p>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.5.1&#8243; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Canela-Thin|||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; header_6_text_color=&#8221;#ffffff&#8221; background_enable_color=&#8221;off&#8221; custom_margin=&#8221;-78px||-78px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-77px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;78px||70px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h6 style=\"text-align: center;\">REPORT<\/h6>\n<h1 style=\"text-align: center;\">Resale vs. Retail:<br \/>The power of brands<\/h1>\n<p style=\"text-align: center;\">By Rebag\u00a0Oct. 28, 2019<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.1&#8243; width=&#8221;100%&#8221; max_width=&#8221;1100px&#8221; min_height=&#8221;717px&#8221; custom_margin=&#8221;59px|auto||auto||&#8221; custom_padding=&#8221;||52px|||&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.0&#8243;][et_pb_image src=&#8221;https:\/\/rebag.com\/thevault\/wp-content\/uploads\/2019\/10\/The-power-of-brands.jpg&#8221; title_text=&#8221;The power of brands&#8221; force_fullwidth=&#8221;on&#8221; show_bottom_space_tablet=&#8221;&#8221; show_bottom_space_phone=&#8221;off&#8221; show_bottom_space_last_edited=&#8221;on|phone&#8221; align_tablet=&#8221;&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.1&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.0&#8243; background_color=&#8221;#ffffff&#8221; custom_padding=&#8221;69px||||false|false&#8221;][et_pb_divider color=&#8221;#000000&#8243; divider_weight=&#8221;5px&#8221; divider_weight_tablet=&#8221;&#8221; divider_weight_phone=&#8221;&#8221; divider_weight_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.1&#8243; background_color=&#8221;#ffffff&#8221; max_width=&#8221;30%&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;&#8221; max_width_last_edited=&#8221;on|phone&#8221; min_height=&#8221;18px&#8221; custom_margin=&#8221;5px||-87px|-96px|false|false&#8221; custom_margin_tablet=&#8221;-300px|20px|0px|20px|false|false&#8221; custom_margin_phone=&#8221;-300px|20px|0px|20px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;38px|8px|24px|0px|false|false&#8221; custom_padding_tablet=&#8221;39px|470px|30px|32px|false|false&#8221; custom_padding_phone=&#8221;39px|150px|30px|32px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Hunting for the handbag of your dreams is no longer<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1>Hunting for the handbag of your dreams is no longer<\/h1>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.5.1&#8243; header_font=&#8221;Canela-Thin|||on|||||&#8221; background_color=&#8221;#ffffff&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; height=&#8221;280px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||-12px|-160px|false|false&#8221; custom_margin_tablet=&#8221;|20px|0px|20px|false|false&#8221; custom_margin_phone=&#8221;0px|20px|0px|20px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;93px|0px|0px|60px|false|false&#8221; custom_padding_tablet=&#8221;0px|32px|0px|32px|false|false&#8221; custom_padding_phone=&#8221;0px|32px||32px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_tablet=&#8221;&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;32px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;37px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; header_2_font_tablet=&#8221;&#8221; header_2_font_phone=&#8221;&#8221; header_2_font_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_letter_spacing_tablet=&#8221;&#8221; header_2_letter_spacing_phone=&#8221;&#8221; header_2_letter_spacing_last_edited=&#8221;on|phone&#8221; header_2_line_height_tablet=&#8221;&#8221; header_2_line_height_phone=&#8221;&#8221; header_2_line_height_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h1>Hunting for the handbag of your dreams is no longer\u00a0<\/h1>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h2>only emotionally-loaded; it can be tactical as well. With the launch of Clair, the luxury appraisal platform designed to instantly reveal the resale value of 10,000+ bags, Rebag is bringing stock market-like data to the forefront of luxury handbag resale.<\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2>only emotionally-loaded; it can be tactical as well. With the launch of Clair, the luxury appraisal platform designed to instantly reveal the resale value of 10,000+ bags, Rebag is bringing stock market-like data to the forefront of luxury handbag resale.<\/h2>\n<p>&#8221; content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.5.1&#8243; header_font=&#8221;Canela-Thin|||on|||||&#8221; background_color=&#8221;#ffffff&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; height=&#8221;265px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|||-160px|false|false&#8221; custom_margin_tablet=&#8221;|20px||20px|false|false&#8221; custom_margin_phone=&#8221;|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;0px|0px|0px|60px|false|false&#8221; custom_padding_tablet=&#8221;0px|32px|0px|32px|false|false&#8221; custom_padding_phone=&#8221;0px|32px|0px|32px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221;]<\/p>\n<h2>only emotionally-loaded; it can be tactical as well. With the launch of Clair, the luxury appraisal platform designed to instantly reveal the resale value of 10,000+ bags, Rebag is bringing stock market-like data to the forefront of luxury handbag resale.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-58px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;750px&#8221; custom_padding=&#8221;70px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_divider color=&#8221;#979797&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1300px&#8221; module_alignment=&#8221;center&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;742px&#8221; custom_padding=&#8221;27px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-17px||45px|||&#8221;]<\/p>\n<p class=\"article-blurb starter\">It\u2019s an exciting and empowering prospect. Anytime you go shopping and your dream bag catches your eye, you can access Clair on your phone, and search for the price that Rebag is currently willing to pay to acquire that bag. Clair allows you to study its investment value before you proceed with swiping your credit card, making it easy to shop smartly and not just emotionally.<\/p>\n<p class=\"article-blurb\">But, what about the brands themselves? Rebag has pulled together all of its Clair data to look at brands as a whole, and calculated each brand\u2019s average percentage of value retained in comparison to their retail price. Some data points, like Hermes and Chanel, are as expected; others are wildly surprising. The top-performing brands retain at least 60% of their retail price on average in the resale market and are categorized as the \u201csafe bets,\u201d or in Hermes\u2019 case, the \u201cunicorn,\u201d which retains between 80-90% of its retail price on average. Meanwhile, lower-performing brands that retain less than 50% of their retail price on average are categorized as the \u201clow-\u201d and \u201chigh-risks.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|||&#8221;]<\/p>\n<h3 class=\"article-title\" style=\"text-align: center;\">The Value Of Brands In Resale<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/rebag.com\/thevault\/wp-content\/uploads\/2020\/07\/1fd40130-01d9-41bc-9562-427aba47b1a3.jpeg&#8221; title_text=&#8221;1fd40130-01d9-41bc-9562-427aba47b1a3&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; custom_margin=&#8221;14px|||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;161px&#8221; custom_padding=&#8221;5px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||45px|||&#8221;]<\/p>\n<p class=\"article-blurb\">Now, keep in mind that the above data is a generalization. It really comes down to each individual handbag model that each brand produces. Look at Louis Vuitton, for example. The brand is a safe bet, typically averaging a retainment of 60-70% of its retail price. But you have to look at the value of the individual styles that the brand produces to see how it got to this figure. Below, Rebag breaks down the average resale value of a range of LV models.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||30px|||&#8221;]<\/p>\n<h3 class=\"article-title\" style=\"text-align: center;\">The Value Of Louis Vuitton Bags<\/h3>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/rebag.com\/thevault\/wp-content\/uploads\/2020\/07\/44f5665d-85e0-489f-86bf-9eaac7b5a10b.jpeg&#8221; title_text=&#8221;44f5665d-85e0-489f-86bf-9eaac7b5a10b&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;14px|||||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;116px&#8221; custom_padding=&#8221;27px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;81px&#8221; custom_margin=&#8221;-17px||0px|||&#8221;]<\/p>\n<div class=\"magazine-article-content\">\n<div class=\"narrow-white-bg\">\n<p class=\"article-blurb\">So, what happens next now that the resale industry has this data? It\u2019s up to the brands, the consumer, and the market to decide that for themselves. For the time being, customers can shop smartly with the power of Clair at their fingertips.<\/p>\n<\/div>\n<\/div>\n<div class=\"magazine-article-footer\">\n<div class=\"title center\">\u00a0<\/div>\n<\/div>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|40px|0px|40px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h3 style=\"text-align: center;\">You May Also Like&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;28,25&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;0&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; _builder_version=&#8221;4.5.1&#8243; header_font=&#8221;Canela-Light|||on|||||&#8221; header_text_align=&#8221;center&#8221; meta_font=&#8221;Maison Book||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#999999&#8243; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;16px||0px||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; border_width_all=&#8221;0px&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just How Much Value Will Your Bag Retain?<\/p>\n","protected":false},"author":1,"featured_media":3401,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section bb_built=\"1\"][et_pb_row][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[28,25],"tags":[76,77],"Brands":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/posts\/1892"}],"collection":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/comments?post=1892"}],"version-history":[{"count":0,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/posts\/1892\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/media\/3401"}],"wp:attachment":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/media?parent=1892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/categories?post=1892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/tags?post=1892"},{"taxonomy":"Brands","embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/Brands?post=1892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}