{"id":2732,"date":"2018-02-27T12:45:59","date_gmt":"2018-02-27T16:45:59","guid":{"rendered":"https:\/\/rebag.com\/thevault\/?p=2732"},"modified":"2021-06-08T01:47:28","modified_gmt":"2021-06-08T05:47:28","slug":"prada-101-a-history","status":"publish","type":"post","link":"https:\/\/www.rebag.com\/thevault\/prada-101-a-history\/","title":{"rendered":"Prada 101: A History"},"content":{"rendered":"<ul class='custom-post-tags'><li><a href=\"https:\/\/rebag.com\/thevault\/tag\/101-guide\">101 Guide<\/a><\/li><li><a href=\"https:\/\/rebag.com\/thevault\/tag\/prada\">Prada<\/a><\/li><\/ul><p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||2px|||&#8221;][et_pb_row custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.5.1&#8243; background_color=&#8221;rgba(0,0,0,0.33)&#8221; background_image=&#8221;https:\/\/rebag.com\/thevault\/wp-content\/uploads\/2020\/07\/Image-4.jpg&#8221; background_blend=&#8221;darken&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; max_width_tablet=&#8221;&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|phone&#8221; height=&#8221;276px&#8221; custom_padding=&#8221;80px||51px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;80px|0px|80px|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243;][et_pb_text content_tablet=&#8221;<\/p>\n<h6 style=%22text-align: center;%22>KNOWLEDGE<\/h6>\n<h1 style=%22text-align: center;%22>Prada 101:<br \/>a history<\/h1>\n<p style=%22text-align: center;%22>By Taylor M. Feb. 27, 2018<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h6 style=%22text-align: center;%22>KNOWLEDGE<\/h6>\n<h1 style=%22text-align: center;%22>PRADA 101:<br \/>A HISTORY<\/h1>\n<p style=%22text-align: center;%22>By Taylor M. Feb. 27, 2018<\/p>\n<p>&#8221; content_last_edited=&#8221;off|tablet&#8221; admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.5.1&#8243; text_text_color=&#8221;#ffffff&#8221; header_text_color=&#8221;#ffffff&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_3_text_color=&#8221;#ffffff&#8221; header_4_text_color=&#8221;#ffffff&#8221; header_6_text_color=&#8221;#ffffff&#8221; custom_margin=&#8221;-78px||-78px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;-77px||0px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;46px||0px||false|false&#8221; custom_padding_tablet=&#8221;&#8221; custom_padding_phone=&#8221;&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_font_tablet=&#8221;Canela-Thin|||on|||||&#8221; header_font_phone=&#8221;&#8221; header_font_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;36px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height_tablet=&#8221;&#8221; header_line_height_phone=&#8221;36px&#8221; header_line_height_last_edited=&#8221;on|phone&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin|||on|||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; background_enable_color=&#8221;off&#8221;]<\/p>\n<h6 style=\"text-align: center;\">KNOWLEDGE<\/h6>\n<h1 style=\"text-align: center;\">Prada 101:<br \/>a history<\/h1>\n<p style=\"text-align: center;\">By Taylor M. Feb. 27, 2018<\/p>\n<p>`<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.5.1&#8243; width=&#8221;100%&#8221; max_width=&#8221;1641px&#8221; custom_padding=&#8221;26px||31px|||&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.5.0&#8243;][et_pb_button button_url=&#8221;https:\/\/shop.rebag.com\/collections\/new-arrivals?sort=created-descending&#038;_=pf&#038;pf_v_designers=Prada&#038;pf_st_availability_hidden=true&#8221; button_text=&#8221;Shop Prada Bags&#8221; button_alignment=&#8221;right&#8221; button_alignment_tablet=&#8221;center&#8221; button_alignment_phone=&#8221;center&#8221; button_alignment_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.9.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#000000&#8243; button_border_width=&#8221;1px&#8221; 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custom_padding_last_edited=&#8221;on|phone&#8221;][\/et_pb_divider][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Dive into the rich, complex history of one of Italy\u2019s<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1>Dive into the rich, complex history of one of Italy\u2019s<\/h1>\n<p>&#8221; content_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.5.1&#8243; header_font=&#8221;Canela-Thin|||on|||||&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; height=&#8221;280px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||-12px|-160px|false|false&#8221; custom_margin_tablet=&#8221;|20px|0px|20px|false|false&#8221; custom_margin_phone=&#8221;0px|20px|0px|0px|false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;93px|0px|0px|60px|false|false&#8221; custom_padding_tablet=&#8221;0px|32px|0px|32px|false|false&#8221; 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module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|desktop&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; background_color=&#8221;#ffffff&#8221;]<\/p>\n<h1>Dive into the rich, complex history of one of Italy\u2019s\u00a0<\/h1>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h2><span style=%22font-weight: 400;%22>most prominent fashion houses: Prada. From their very conception to what they\u2019re most known for now, learn about the vast greatness behind the Prada family, including the original \u2018Fratelli Prada\u2019 to Miuccia Prada today.<\/span><\/h2>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h2><span style=%22font-weight: 400;%22>most prominent fashion houses: Prada. From their very conception to what they\u2019re most known for now, learn about the vast greatness behind the Prada family, including the original \u2018Fratelli Prada\u2019 to Miuccia Prada today.<\/span><\/h2>\n<p>&#8221; content_last_edited=&#8221;off|tablet&#8221; _builder_version=&#8221;4.5.1&#8243; header_font=&#8221;Canela-Thin|||on|||||&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;left&#8221; height=&#8221;265px&#8221; height_tablet=&#8221;&#8221; height_phone=&#8221;265px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;|||-160px|false|false&#8221; custom_margin_tablet=&#8221;|20px||20px|false|false&#8221; custom_margin_phone=&#8221;|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;0px|0px|0px|60px|false|false&#8221; custom_padding_tablet=&#8221;0px|32px|0px|32px|false|false&#8221; custom_padding_phone=&#8221;0px|32px|0px|32px|false|false&#8221; custom_padding_last_edited=&#8221;on|desktop&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; content__hover_enabled=&#8221;off|hover&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; background_color=&#8221;#ffffff&#8221; max_height_phone=&#8221;265px&#8221; max_height_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2><span style=\"font-weight: 400;\">most prominent fashion houses: Prada. From their very conception to what they\u2019re most known for now, learn about the vast greatness behind the Prada family, including the original \u2018Fratelli Prada\u2019 to Miuccia Prada today.<\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-58px||||false|false&#8221; custom_padding=&#8221;0px|||||&#8221;][et_pb_row _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;750px&#8221; custom_padding=&#8221;56px|||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_divider color=&#8221;#979797&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;1300px&#8221; module_alignment=&#8221;center&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;269px&#8221; custom_margin=&#8221;|auto|-2px|auto||&#8221; custom_padding=&#8221;27px||3px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<h3 class=\"article-title intro\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">The Birth of Prada<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p class=\"article-blurb\"><span style=\"font-weight: 400;\">Originally named \u201cFratelli Prada,\u201d one of the most impactful fashion houses in Italian history was born in the Galleria Vittorio of Milan in 1913. Mario and Martino Prada opened the first store, originally selling luxury travel goods. The merchandise included steamers, trunks, and travel accessories. Early on, Fratelli Prada (Fratelli meaning \u201cBrothers\u201d) earned a position of high regard, becoming the official supplier to the Italian royal family after just six years of business. <\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;326px&#8221; custom_margin=&#8221;-10px|auto||auto||&#8221; custom_padding=&#8221;27px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<h3 class=\"article-title\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">The Female Legacy<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_margin=&#8221;||21px|||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Mario originally intended to pass Fratelli Prada down to his son, however, when the time came he was not interested. His sister, Luisa Prada, took over the company upon their father\u2019s passing. Luisa worked as head of the company from 1958 to 1978, running the family business for just under two decades.\u00a0<\/span><\/p>\n<p class=\"article-blurb\">\n<p><span style=\"font-weight: 400;\">Female leadership at Prada did not end with Luisa. The next heiress in line to head the company was her daughter, Maria Bianchi, who originally aspired to be a politician. Known later in her career as Miuccia Prada, Maria had previously studied feminism and participated in the Italian Communist Party. She obtained a PhD in Political Science at the University of Milan before taking over the company from her mother in the seventies. Bianchi hired a leather supplier with whom she had become acquainted with at a trade show; he had been there selling knockoffs of the family\u2019s goods. This new partner, Patrizio Bertelli, became a key collaborator as Maria set out to revamp her family\u2019s brand, as it had lost some of its momentum after Mario\u2019s death. Bianchi and Bertelli were married in 1987, but Maria was legally adopted by her aunt who had not been married, making Prada her last name.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_image src=&#8221;https:\/\/rebag.com\/thevault\/wp-content\/uploads\/2020\/07\/gq-fashion-awards-2019-prada-1.jpg&#8221; title_text=&#8221;gq-fashion-awards-2019-prada-1&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Canela-Thin||||||||&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Courtesy of GQ Magazine, photographed by Fanny Latour-Lambert<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;326px&#8221; custom_margin=&#8221;-10px|auto||auto||&#8221; custom_padding=&#8221;27px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<h3 class=\"article-title\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Miuccia\u2019s Revolution<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">The now-iconic handbag design using Pocono nylon fabric was first introduced to the world by Miuccia in 1979, however the collection was not immediately successful. The bags were constructed out of long lasting military-grade fabric, but they lacked any branding. Later into the 80\u2019s, Miuccia decided to revisit her idea with a branded approach, placing the triangular Prada logo on the exterior and adding a chain strap. Now widely recognizable, the logo and nylon concepts are popular staples of the brand to this day.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The bulk of Prada\u2019s establishment in the fashion industry is attributed to Miuccia\u2019s direction as leader of the company. In the 80\u2019s, during the rise of the working woman, she began using her education and feminist ideologies to make statements through the Ready-to-Wear collections. While women\u2019s fashion across the board was vastly fixated on sex appeal, Prada managed to steer the forefront of style away from the typical standards of beauty and toward empowerment of the individual. The public began to see high-profile women of the arts such as Uma Thurman representing the Prada name. Combining regard for timeless Italian artistry, the current social climate, and individuality, Miuccia\u2019s collections do not shy away from highlighting current issues and asking the public to question the norm.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;326px&#8221; custom_margin=&#8221;-10px|auto||auto||&#8221; custom_padding=&#8221;27px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<h3 class=\"article-title\" style=\"text-align: center;\"><span style=\"font-weight: 400;\">Prada in the Present-Day<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; custom_margin=&#8221;||21px|||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<p><span style=\"font-weight: 400;\">Now a standing force in the industry, Miuccia has turned her grandfather\u2019s life\u2019s work into a multibillion dollar powerhouse. Still working with Bertelli as her co-chief executive officer, Miuccia remains head designer of the brand today. Since taking over, the couple\u2019s efforts to expand the brand fostered rapid growth. In 1992, Prada\u2019s sister brand was born. More adventurous than Prada in design, Miu Miu opened its first store in 1993 and went on to be represented by A-list celebrities such as Kate Moss and Drew Barrymore. The brand also expanded into menswear and a sports line. The Prada Group went on to acquire designers Jil Sander and Helmut Lang, allowing the brand\u2019s hand in high fashion to reach even further.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">On February 23, 2020, it was announced that Miuccia is to now share her role as Creative Director with Raf Simons. Perhaps another strategic move to ensure the brand\u2019s modernity, Raf\u2019s influence on the brand could add a new perspective to Prada\u2019s reputation for the unexpected. His minimalist approach to femininity is similar to that of Miuccia\u2019s core design concepts and ideals. Though we can\u2019t predict where Prada will go next, we can expect to see Miuccia\u2019s brand making more waves in the design world and continuing the legacy of understated sensuality.\u00a0<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; custom_padding=&#8221;|40px|0px|40px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.5.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;MaisonNeue-Book||||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;0.44px&#8221; text_line_height=&#8221;26px&#8221; header_font=&#8221;Canela-Thin||||||||&#8221; header_font_size=&#8221;48px&#8221; header_letter_spacing=&#8221;0.5px&#8221; header_line_height=&#8221;56px&#8221; header_2_font=&#8221;Canela-Thin||||||||&#8221; header_2_font_size=&#8221;24px&#8221; header_2_letter_spacing=&#8221;1.5px&#8221; header_2_line_height=&#8221;32px&#8221; header_3_font=&#8221;Canela-Thin||||||||&#8221; header_3_font_size=&#8221;32px&#8221; header_3_letter_spacing=&#8221;1.5px&#8221; header_3_line_height=&#8221;32px&#8221; header_6_font=&#8221;MaisonNeue-Demi||||||||&#8221; header_6_font_size=&#8221;13px&#8221; header_6_letter_spacing=&#8221;1.5px&#8221; header_6_line_height=&#8221;23px&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||21px|||&#8221; custom_padding=&#8221;||0px|||&#8221;]<\/p>\n<h3 style=\"text-align: center;\">You May Also Like&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;3&#8243; include_categories=&#8221;22&#8243; use_manual_excerpt=&#8221;off&#8221; excerpt_length=&#8221;0&#8243; show_author=&#8221;off&#8221; show_date=&#8221;off&#8221; show_categories=&#8221;off&#8221; show_excerpt=&#8221;off&#8221; _builder_version=&#8221;4.5.1&#8243; header_font=&#8221;Canela-Light|||on|||||&#8221; header_text_align=&#8221;center&#8221; meta_font=&#8221;Maison Book||||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#999999&#8243; width=&#8221;100%&#8221; max_width=&#8221;1300px&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;16px||0px||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; border_width_all=&#8221;0px&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KNOWLEDGE Prada 101:a history By Taylor M. Feb. 27, 2018 `Dive into the rich, complex history of one of Italy\u2019s\u00a0most prominent fashion houses: Prada. From their very conception to what they\u2019re most known for now, learn about the vast greatness behind the Prada family, including the original \u2018Fratelli Prada\u2019 to Miuccia Prada today.The Birth of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[et_pb_section bb_built=\"1\"][et_pb_row][\/et_pb_row][\/et_pb_section]<\/p>","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[22,21],"tags":[53,92],"Brands":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/posts\/2732"}],"collection":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":0,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/media\/2736"}],"wp:attachment":[{"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/tags?post=2732"},{"taxonomy":"Brands","embeddable":true,"href":"https:\/\/www.rebag.com\/thevault\/wp-json\/wp\/v2\/Brands?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}