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The 2023 Clair Report

The Value of Watches & Jewelry

By The Rebag Team, Dec. 13, 2023

Gucci Flora Hat

The 2023 Clair Report: The Value of Watches & Jewelry




Utilizing data sourced from our proprietary tool, Clair, we calculated the average percentage of retained value in comparison to retail prices for the top timepiece and fine jewelry brands in the world. Read on to reveal the most worthwhile investments of the year.

The Value of Watches & Jewelry

The Biggest Movers of the Year

Audemars Piguet and Patek Philippe emerged as the standout performers, with increases of 41 and 14 percentage points, respectively. The widespread popularity of Audemars Piguet’s Royal Oak undoubtedly played a role in the brand achieving a remarkable 107% average value retention, aligning it with Rolex for the first time.

Brand Spotlight: Tiffany & Co.

In the Spring of 2023, roughly two years after being acquired by LVMH, Tiffany & Co. reopened its iconic flagship location on NYC’s Fifth Avenue, to much fanfare. The event was a who’s who of the fashion and entertainment industries, with Anya Taylor-Joy, Gal Gadot, Zoë Kravitz, and Hailey Bieber among the attendees, further bolstering support for the American label’s new direction under LVMH’s Alexandre Arnault. With a 50% average value retention, certain styles are especially high performing, such as the Return To Tiffany Heart Tag Choker Necklace (94% average value retention), which was originally launched in the early 2000s but can likely attribute its lift to this summer’s Return to Tiffany x Beyoncé Collection, which brought the iconic style back in demand.

Brand Spotlight: Cartier

Cartier emerges as an exceptionally investment-worthy watch label with an impressive 80% value retention, placing it in the top five among all watch and jewelry brands based on resale value. The versatile Tank, introduced in 1917, remains a timeless favorite, with the Must de Cartier Tank and Tank Solo boasting remarkable 95% and 94% average value retention, respectively. Following updates to both the Française and the Américaine earlier this year, fashion industry insiders can’t get enough of the Cartier Tank.

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