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The Cartier Love Bracelet: A History

By The Rebag Team, Aug. 9, 2023

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Timeless Design

Since 1847, French luxury jewelry and horlogerie maison Cartier has been producing incredibly iconic pieces for royal families, celebrities, and dignitaries alike. However, it was not until the mid 20th century that one of their most influential designs would come to life in the form of the Love collection. Take a look at the history behind the brand’s most recognizable bracelet.

The Love Bracelet


During the 1960s, Cartier saw a transformative moment with the arrival of Aldo Cipullo, who conceived the iconic Love bracelet. Inspired by medieval chastity belts, Cipullo aimed to create enduring love symbols. The result was a tight-fitting oval bracelet, secured by screws and requiring a screwdriver for fastening, challenging to remove easily. Originally made from gold-plated sterling silver, it later transitioned to 18K gold, with a diamond-studded version emerging in 1979. This revolutionary design changed how people wore jewelry, signifying eternal commitment. Its unisex appeal was evident when Cartier gifted it to notable couples like Ali MacGraw and Steve McQueen, Elizabeth Taylor and Richard Burton, and the Duke and Duchess of Windsor. Rumored to be exclusive for couples initially, the Love bracelet remains a timeless emblem of love and devotion.



Shop The Love Bracelet