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The 2023 Clair Report

Pop Culture’s Impact on Resale Value

By The Rebag Team, Dec. 13, 2023

Gucci Flora Hat

The 2023 Clair Report: Pop Culture’s Impact on Resale Value




Examining the enduring symbiosis between pop culture and luxury goods, this year, we focused on the influence of two specific cultural phenomena: Greta Gerwig’s ‘Barbie’ movie and the second season of the ‘Sex and the City’ reboot, ‘And Just Like That…’. Take a look at which featured styles experienced the most significant increase in value.

The Power of Barbie Pink

Beginning with the presentation of Pierpaolo Piccioli’s “Valentino Pink” collection in March 2022, the hue started gaining prominence. The following summer, during actress Margot Robbie’s global ‘Barbie’ press tour, pink apparel and accessories dominated. In 2023, pink handbags notably retained an average value of 81%, surpassing the 76% average value retention for all other colors combined. It’s no surprise that two of the top three magenta-hued styles of the year are by Chanel, which provided several of Robbie’s looks for the film and the red carpet.

The ‘And Just Like That…’ Effect on Fendi

To gauge the impact of the ‘SATC’ reboot’s second season, we analyzed data from three months before the season two premiere compared to three months post-finale. We focused on the performance of two prominently-featured Fendi bags, the Peekaboo and the Baguette, the latter of which has a long-standing association with main character, Carrie Bradshaw. During this period, the Peekaboo exhibited a significant 48% increase in average value retention, while the Baguette experienced a noteworthy 34% increase.

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