JEWELRY
Tiffany & Co. Introduces
The Lock Collection
By The Rebag Team, Aug. 12, 2022
Tiffany & Co.’s
Lock Collection embraces inclusivity.
Look out Cartier Love, there’s a new bracelet in town. The Tiffany & Co. Lock Collection bracelets combine minimalism and functionality with clean lines and a gender-fluid approach. The Lock Collection celebrates our “personal bonds with others — and how these bonds inform who we are.”
“No rules. All welcome.” That’s the tag line behind the Lock Collection, Tiffany & Co.’s first new collection since it became part of LVMH last year. The new collection will be available globally this fall with four all-gender bracelets.
“Tiffany Lock is an elegant interpretation of an archival functional design,” said Alexandre Arnault, Executive Vice President, Product and Communication, Tiffany & Co. “Defined by modern, clean lines and a breakthrough clasp mechanism, Tiffany Lock represents an exciting new pillar to our diamond and gold jewelry offering. We are thrilled to unveil our latest icon.”
The starting point for the collection was the padlock, one of the American jewelry house’s signature motifs. The Lock Collection reinterprets it, turning it into a symbol of inclusivity and togetherness. The collection is available in yellow gold or rose gold and comes with or without diamonds. Imbued with the spirit of the padlock, the clasp is equipped with an innovative swiveling mechanism, meant to continue Tiffany’s tradition of padlocks.
The campaign, shot by Mario Sorrenti and Richard Meir, features model Imaan Hammam and skater Tyshawn Jones and choreography by Yohann Bourgeois.
The four Tiffany Lock bracelet styles will debut on tiffany.com in August 2022 and at Tiffany & Co. stores globally in September 2022. Additional Tiffany Lock styles will launch starting January 2023.
The Tiffany & Co. Lock Collection
The Tiffany & Co. Lock Collection Bracelets (Tiffany & Co.)
The Tiffany & Co. Lock Collection
The Tiffany & Co. Lock bracelet in yellow gold. (Tiffany & Co.)
The Tiffany & Co. Lock Collection
The Tiffany & Co. Lock Collection bracelet in yellow gold and diamonds. (Tiffany & Co.)
The Tiffany & Co. Lock Collection
The Tiffany & Co. Lock Collection bracelet in yellow gold and diamonds. (Tiffany & Co.)
The Tiffany & Co. Lock Collection
The Tiffany & Co. Lock Collection bracelet in rose gold. (Tiffany & Co.)
The Tiffany & Co. Lock Collection
The Tiffany & Co. Lock Collection bracelet in rose gold and diamonds. (Tiffany & Co.)
