Louis Vuitton appoints Pharrell Williams as its new Men’s Creative Director
By Rebag Team. Feb 17, 2023
Louis Vuitton Appoints Pharrell Williams as its New Men’s Creative Director
The American musician and fashion enthusiast, Pharrell Williams, will be taking over as creative director of Louis Vuitton menswear. His first collection will be presented at Paris Fashion Week in June of this year.
Pharrell’s Prior Collaborations
This week, LVMH announced thatWilliams will be taking over as creative director of Louis Vuitton menswear, presenting his first collection in June 2023. The role was previously held by his good friend, the late Virgil Abloh. No stranger to fashion, Pharrell has collaborated with multiple brands in the past. He started his fashion journey in 2003 when he co-founded the successful street-wear brand Billionaire Boys Club with Japanese designer (and Louis Vuitton collaborator), Nigo. Williams’ resume also includes partnerships with Chanel,Tiffany & Co., and Moncler.
In 2019, Williams collaborated with Chanel to design a high-end street-wear collection for the French fashion house. He used Chanel’s widely known logos – both CC and N°5 – placing them on colorful hoodies and T-shirts.
In January 2022 Williams unveiled a collaboration with Tiffany, which was acquired by Louis Vuitton’s parent company, luxury conglomerate LVMH, the following year. He wore eye-catching, diamond studded Tiffany & Co. glasses to Kenzo’s fall 2022 show in Paris where, when asked about the collaboration,Williams said, “Tiffany and I are engaged”.
Moncler asked seven designers to reimagine the classic Maya 70 Moncler jacket for their 70th anniversary. As one of the seven, Williams brought street-style elements to the luxury house. He swapped out Moncler’s signature shiny fabric for a rubber-like material that gave the jacket a matte finish. His final design was a structured jacket with miniature three-dimensional Moncler logos.
A New Era
Being appointed creative director of Louis Vuitton menswear is a great honor for any fashion enthusiast. Williams’ experience within the fashion industry and street credibility are sure to help him achieve great success in the role. We look forward to seeing his new collection this summer.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2006 for Louis Vuitton . . . His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter,” Pietro Beccari – Louis Vuitton’s recently appointed chief executive, who previously led Dior – said in a statement on Instagram. The appointment of Williams is one of Beccari’s first major announcements since joining the French luxury house earlier this year.