Rebag Presents
The 2021 Clair Report

By The Rebag Team. Oct 14, 2021

Rebag x Virgil Abloh

Rebag’s 2021
Clair Report.

Last year saw the first edition of the Clair Report, Rebag’s annual insights on the resale market. Rebag looked at data pulled from our propriety AI, Clair, Comprehensive Luxury Appraisal Index for Resale. The 2021 Clair Report details the top luxury labels for 2021, which luxury items bring you the largest return on investment, and predictions for the year ahead. Rebag is thrilled to bring you the 2021 Clair Report. 


Rebag’s 2021 Luxury Resale Report

The luxury retail sector went through many changes over the last year with the world opening up from pandemic that started in 2021. More people turned to online shopping than ever, and the resale industry saw major milestones as it matures into a viable and sustainable way to practice a circular retail model. Rebag looked at Clair —  Comprehensive Luxury Appraisal Index for Resale — its proprietary AI to discover the latest trends in resale, from the top luxury brands to the brands that our consumers are searching the most. Read on for the key insights, or click here to read the full 2021 Clair Report. 


Key Insights in the 2021 Clair Report

The Top Luxury Labels for 2021: 

  • Hermès, Chanel, and Louis Vuitton held their place as the top three labels — their historic legacies play a role as well as their control over pricing and inventory
  • Hermès handbags top the list, retaining an average of 90% of their retail value
  • Louis Vuitton followed with 80%, gaining 17 percentage points over last year 
  • Chanel handbags kept 75% of their value on average, climbing 12 percentage points from 2020
  • Bottega Veneta continues to consistently climb the ranks, retaining value in line with brands such as Prada, Celine, and Balenciaga

The Value of Timepieces and Fine Jewelry:

  • Van Cleef & Arpels, Rolex, and Cartier stand at the top of the chart
  • Van Cleef & Arpels pieces retain an average value of 95% of their retail value
  • Rolex timepieces currently retain 82% of their retail price
  • Watches and fine jewelry by Cartier averaged 74% of their retail value on the resale market

Key Accessories Ideal for the “Entry-Level Luxury Consumer”:

  • The accessory with the highest retention value is the cardholder, sold at 102% above retail price on average
  • Pochettes are next, keeping on average, 97% of their initial retail price and cosmetic cases come in third, retaining 92% of their primary market value
  • Louis Vuitton accessories keep 92% of their value, Saint Laurent accessories are second-highest, averaging 80% of their value at resale, Chanel accessories keep 79% of their value on average

The Resurgence of the Classics  

  • Data reveals the 2000s are having a fashion comeback
  • Among the most searched bag styles on are the Lady Dior and Fendi Baguette – this can be attributed to the revival of two popular television shows of the early 2000s. The Lady Dior was featured on Gossip Girl several times, and the Fendi Baguette made frequent appearances on Sex and the City
  • Prada’s re-edition of the 2005 Tessuto nylon shoulder bag made the list for most favorited handbags
  • The Balenciaga City Classic, a favorite among fashion editors and influencers, was one of the most queried styles on Clair and is poised for a resurgence

Clair Forecast: Rebag predicts what’s ahead in the luxury resale market

  • Tiffany & Co.’s retention value will increase next year due to a few factors – changes in leadership, shift in target demographics and appointment of new brand ambassadors
  • Watches will continue to climb on the secondary market – with each watch intricately handcrafted in Switzerland, it’s nearly impossible for watchmakers to create the supply to meet the demand
  • The value of Bottega Veneta will continue to increase due to a renegade approach in marketing, new leadership, and updated design